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Do you ever get concerned when
you buy something on the internet? Do you ever wonder what
happens to your order once you’ve paid your money? Will you receive
it? What if you don’t? Who do you complain to? What if the product’s
been misrepresented and it’s a genuine piece of junk? Who looks
after your interests?
Outside of big sites like Amazon and Lands End, I’m often
wary of who I’m doing business with. And I suspect you visit sites
that don’t feel right to you. We all know there are lions out there
looking for prey. And you don’t want to be breakfast, lunch or
dinner.
So how do you know who to trust? Because it’s a big issue
these days.
Stay with me because I’m going to address all these
concerns and a few more.
You’re not going to like this, but the only way you ever
truly know what you’re getting, who to trust, and what happens if
things go wrong is to buy and see. It’s like putting your hand over
an open flame to truly find out how hot it is.
But listen. There are alternatives. Do you remember when
you were a young child, and your mum and dad convinced you something
was hot by gently, and quickly, letting your fingertips touch the
hot surface. And then quickly pulling them away. That’s how you
found out. Kind of like dipping your toes in the water to see how
cold the surf is.
It’s the same with a company. There are ways to dip your
toe in the water to see how reputable a company is.
The first is to check out their Contact Us page. How much
information is on it? Just an email address, or full details with
personal names, address, phone and fax numbers, and perhaps a
photograph. The more information that page contains, the more that
company wants you to contact them personally. And that’s so
important if you have a problem.
Read their testimonials. You can tell when the testimonial
is ‘canned’. It doesn’t speak from the heart. And when they all have
the same format, you know a form was sent out for the testifier to
fill out. Don’t be concerned about the lack of last names. Privacy
on the web is a big issue and reputable companies are loathe to
include a customer’s full details.
Are the products guaranteed just against faulty
workmanship? Or can you return it just because you don’t like it? No
questions asked? This is a huge area of misrepresentation. A
12-month warranty against faulty workmanship isn’t the same as a ‘No
questions asked, full refund, including postage, if you don’t like
it.’ I got caught on a ‘Try it for 30 days, if you don’t like it,
get a full refund.’ I realised I had no details as to who to contact
for my refund!
Aha! How do you judge product quality? That’s so hard. And
you can only do it by the quality of the photographs. Does it show
the product from different angles? Does it describe the materials
it’s made from. Is there a wealth of information? Or just skimpy
details that let the seller slip through your complaint like a
greased pig sliding out of your grip?
Subconsciously, some or all the above goes through your
mind when landing on a new webpage.
But I want to assure you of this.
We’re a really great company to
deal with, because we like you. Our customer service is so
good because that’s what we love doing – serving you. And our
quality is only ever top drawer. We always give you our best.
And our honesty is beyond reproach. As you scroll through our
site, you’ll know by the time you get to the last page, that what
you’ve just read is true. Because, to us, every customer is
precious. And you’ll discover that every product is exceptional. And
we try to show you that on every page.
So if you’re searching
for products that live up to your expectations, with service that's
second to none, look at ours, and judge for yourself.
Sick of wrinkled covers? Our ironing board
cover stays drum tight all of it's long life. Travelling? Shoes
won't mess your clothes when you take the shoe bag. And keep your
laundry separate from your clean clothes, pack the laundry bag. Lug logs
and stay clean with our fire wood carrier.
Looking for an apron to cover all of you? It's here. Love your pets all the time,
even when they shed? This pet hair remover works wonders. And what
about those musty cupboards and linen drawers? The Sweet Shoo
fragrant sachets are sheer bliss.
Click on any of the product icons or find out more here
Our Private Offer Vault
Very special offers of distinctive products, at substantial savings for our existing
customers only. It's our opportunity to reward you for your support
and loyalty. Our private offer can only be
accessed with your
special link that opens the vault. If you've forgotten or lost your
link,
email me here with your customer name and address details.
The Private Offer Vault is currently closed.
Listen to my Podcasts
Click on the podcast icon on the left to listen
to my podcasts about how we’ve built our business on the foundation
of good old fashioned service. Trust, honesty, courtesy and good
manners still matter. Current titles are
listed below:
June 2009:"Guarantees. Are They Meaningless?"
May 2009:
"Trust in
Business" |
