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Ironing Diva Sheep Holden Pens

Greetings from rural Australia,

In December 2014, I purchased Seth Godin’s new book, ‘It’s Your Turn’. In January 2015, he issued a challenge to us to post a blog a day. Every day. For 7 days.

I took up the challenge.

This is Day 6. 24th January 2015.

Is Your Business Your Lifestyle? Your Love? Or Just Plain Work?

I’m Carol Jones. And I’m the purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies.

Not everyone can work for themselves.

But those of us that do are able to carve out a distinctive way of life.

That’s vastly different to those who work for other people.

Having owned my own businesses since 1983, it’s true to say that most of my friends are men and women who also own their own businesses.

Because.

Like.

Attracts Like.

And it’s also important to have common ground with those who are your friends.

When reflecting on my friends who own their own businesses, I can’t think of one friend whose business isn’t also their lifestyle.

And their love.

Ironing Diva The Hills

We all get grumpy about aspects of our business.

But when the crunch comes, those of us who start our own business, rather than inherit a family business, set out to develop a lifestyle that the business fits into. Because we’re building businesses around our skills. And our talents.

Some do it consciously.

Some unconsciously.

A friend who’s a mechanic owns a service station in a nearby rural town. I’ve known him and his wife for over 20 years. They raised their two children in the bowels of the garage. Because both were working in the business, the children were brought to work every day until they entered school. And came to the service station every day after school. To ride their bikes. And play within sight of both mum and dad.

Those two children are now adults. Both worship their parents. And have a close bond as a family unit that I see lacking in other families.

My partner and I have carved out a lifestyle that’s the envy of our friends.

And customers.

I run my worldwide online business from our remote rural property in the picturesque hills of the Central Tablelands of NSW.

We live and work in one of the most scenic and gorgeous locations in Australia.

I work long days.

I start at 4am. So I can be in contact with my customers on the other side of the world during their ‘awake’ hours.

And I rarely shut down my desktop before 7pm at night.

7 days a week.

Ironing Diva Peep Hole

My weekend is spent keeping an eye on online and telephone orders while I get on with my two favourite hobbies.

Every Saturday I have a date with my kitchen. And spend the day baking.

Bread. Cookies. Cakes.

While tripping down memory lane listening to my favourite CD’s.

Sunday is spent with my partner in our hectare of garden. Attending to whatever needs to be done.

Listening to the choir of the more than 110 species of birds that fly in. And fly out. Of our garden every year.

My partner, Victor Pleshev, an architect, and the designer of my product range, also designed and built a second home on our property for his mother to live in.

Which she did for 14 years.

That home is now a beautiful guest house on the 54 hectares that we live and work from.

And is called Meadow House Getaway.

Meadow House because it sits in a meadow shaded by hundreds of tall Scribbly Gums and Eucalyptus Yellow Box trees.

And Getaway because our location is so remote, and our rural property is so beautiful, it’s the perfect place to ‘getaway’ to . . .

Relax.

Renew.

And recover.

Ironing Diva Skid Marks In The Sky

And is a destination for couples who really want to escape from the hubbub of city life.

To recharge their batteries.

Meadow House is a full time business project for Victor.

Not only are there guests to book.

And welcome.

But there’s the constant marketing to be done to make sure Meadow House is never out of the public eye.

We’ve spent 23 years carving out our dream life.

Creating.

Developing.

Massaging.

Adapting to changes as we take this journey in life.

And yes.

It’s been – and still is – WORK!

But the WORK has been about doing something that we love doing.

And at the end of the day, that actually doesn’t seem like WORK.

We’re always told to do something that we love.

And we need to recognise that that’s work too.

But a different kind of work.

It’s interesting work.

Because we’re creating something for ourselves.

Not for someone else.

Ironing Diva Smoke

You can be a talented graphic designer.

And be in love with what you do.

But the reality is that handling clients all day. And satisfying their needs. Can be very tiresome. And trying.

But you get through it because your love of graphic design is the magnet that pulls everything together for you.

Every day.

Because graphic design and working for yourself feeds your soul.

If you don’t love what you do.

And your business isn’t part of your lifestyle.

May I suggest that what you’re doing falls into the category of just plain dull and boring work?

It’s a chore. Without any additional benefits.

And may I ask why, with the freedom you have to own your own business, and the ability to carve out a way of life that’s unique for you, why you choose to be no different than those who work 40 hours a week ‘for the man’?

~Carol Jones, Ironing Diva❤

PS. You can read ‘My Story. How We Built A Worldwide Business From Broke’. Here.

And this is the link to Seth’s Book, It’s Your Turn. Highly recommended.

I Am The Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.


It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.

 

FLAG Full Video Icon 350W x 345H 2014 July 14 copy

The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.

Ironing Diva Fitz Like A Glove™ Ironing Board Cover Top

Like this post? Share it with your family and friends on . . .

Facebook.

Google+.

LinkedIn.

Have a question? Email me.

Or phone me, Carol Jones, in rural Australia on 02 63 588 511.

Photos of my rural property are courtesy of me, Ironing Diva – who is also known as a Paddock Paparazzi – and taken at sunrise every morning.

Ironing Diva Sunrise In Fog

PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!

Ironing Diva Paddock Grass At Sunrise

And you can follow The Fitz Like A Glove™ Ironing Board Cover And Other Goodies on Facebook here.

ID-Red Strip For Signature 465w x 15h #990000 2014 Oct 30 copy

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ID-Red Strip For Signature 465w x 15h #990000 2014 Oct 30 copy

Ironing Diva Golden Hills Stormy Sky

Greetings from rural Australia,

In December 2014, I purchased Seth Godin’s new book, ‘It’s Your Turn’. In January 2015, he issued a challenge to us to post a blog a day. Every day. For 7 days.

I took up the challenge.

This is Day 5. 23rd January 2015.

Do You Tell The Truth In Business? Even If It Means Losing A Customer?

I’m Carol Jones. And I’m the purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies.

Telling the truth in business is a nebulous area.

And how much of the truth you tell can be dependent upon how desperate you are for cash flow.

Ditto for how you frame ‘the truth’.

“We are talking to XYZ Company” can be interpreted by some to mean that XYZ Company is close to becoming a client of yours.

When in actuality.

All it means.

Is that you sent them an email. Which they probably ignored.

How you tell the truth is also dependent upon your ethics.

Some have stronger ethics than others.

I’ve been the maker and purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies since 1994.

And my first rule has always been to avoid having an unhappy customer.

Because.

Ironing Diva Clouds

When a business lets me down, I am at the top of the tree when it comes to being . . .

The. Customer. From. Hell.

And I never want ME on the other end of my telephone.

Nor do I want to receive ME in an email rant.

Because I know just how difficult I AM when I think I’ve been short sheeted, it’s easy for me to tell the truth.

I’ve never understood why a business thinks an unhappy customer is worth the short term gain of a few extra $$$$$ into their coffers.

When your reputation can be trashed at lightning speed with a tweet. Or a cranky comment on Facebook.

I also recognise that my products. And my business. Can’t be all things to all people.

Perhaps that comes with maturity. And experience.

But I also think it shows a lack of respect to another person when you doctor the truth about your products or your service.

To gain a sale.

Ironing Diva Stormy Sky

It’s not often that I have to tell someone that my product isn’t suitable for them. But the times that I have, I’ve been delighted about telling them the truth.

When I put the phone down. Or click Send for an email. I know that I will never have to deal with them as a customer who feels they’ve been let down.

Or cheated.

Or misinformed.

Every business should be in the business of cultivating customers for the long haul.

And the only way to do that is to tell the truth.

About your products.

And your business.

It’s a simple formula.

Make sure you. And your products. Do what you say they will do.

Once that box is ticked, there is never a question about how much of the truth you will tell.

Because you know. And I know.

That you can’t cultivate long term customers . . .

Without telling the whole truth.

And nothing but the truth.

~Carol Jones, Ironing Diva❤

PS. This is the link to Seth’s Book, It’s Your Turn. Highly recommended.

PPS. You can read ‘My Story. How We Built A Worldwide Business From Broke’. Here.

Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.


It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.

 

FLAG Full Video Icon 350W x 345H 2014 July 14 copy

The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.

Ironing Diva Fitz Like A Glove™ Ironing Board Cover Top

Like this post? Share it with your family and friends on . . .

Facebook.

Google+.

LinkedIn.

Have a question? Email me.

Or phone me, Carol Jones, in rural Australia on 02 63 588 511.

Photos of my rural property are courtesy of me, Ironing Diva – who is also known as a Paddock Paparazzi – and taken at sunrise every morning.

Ironing Diva Hills At First Light

PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!

And you can follow The Fitz Like A Glove™ Ironing Board Cover And Other Goodies on Facebook here.

ID-Red Strip For Signature 465w x 15h #990000 2014 Oct 30 copy

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ID-Red Strip For Signature 465w x 15h #990000 2014 Oct 30 copy

Ironing Diva Big Clouds

Greetings from rural Australia,

In December 2014, I purchased Seth Godin’s new book, ‘It’s Your Turn’. In January 2015, he issued a challenge to us to post a blog a day. Every day. For 7 days.

I took up the challenge.

This is Day 4. 22nd January 2015.

Do You Pay It Forward?

I’m Carol Jones. And I’m the purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies.

What an interesting expression.

Paying it forward.

What does it mean?

In its simplest term, it’s you repaying a good deed done for you by someone – by doing a good deed for someone else.

Without any expectation for reward.

Or payback.

Some people live their whole lives ‘paying it forward’.

They’re the volunteers who shined like beacons at the Sydney Summer Olympics of 2000.

Still rated as ‘the best ever’!

Ironing Diva Willie Wagtail & Dusky Woodswallows

They’re the men and women who give Meals On Wheels its impetus.

Serve in soup kitchens for the homeless.

Volunteer for committees that put something back into the community.

The grass roots of Australia grow stronger because of these men and women. And children.

Then there are the men and women who will stand back and watch someone die in the street. Rather than lift a finger to help.

That’s not extreme.

It happens. Every day. In some city. Somewhere in the world.

Paying it forward doesn’t mean you have to volunteer.

It just means you do something worthwhile for someone when you see the opportunity.

At the grocery store, if you have a full conveyor belt of groceries, let the person behind you with just a handful of items get in front of you.

Because.

They are always grateful. And that’s an immediate reward.

If someone in a public place drops something, pick it up for them.

Let someone pass in front of you with a gracious gesture.

Help someone with a pram up and down stairs. Getting into lifts.

Ironing Diva Willie Wagtail In Flight & Dusky Woodswallows

Don’t get annoyed with a parent if a child is having a tantrum in a public place. You were that child once. And that parent needs all the support you can give. At that time. Not recriminations.

At any tick of the clock, there is someone, somewhere, who will benefit from you ‘paying it forward’.

What’s the benefit to you?

Absolutely nothing material.

But much in the way of spiritual reinforcement.

Talk to your friends.

And you can pick the ones who ‘pay it forward’ on a regular basis.

And the ones who don’t.

Helpers rarely whinge and whine. About anything.

They can see the bright side of life.

They’re the ones with a ‘sunny’ disposition.

The stingy, tight-assed, non givers find fault with just about everything.

All. The. Time.

If you haven’t noticed this before. Start paying attention to the conversation your friends, family and co-workers are engaging in.

Ironing Diva Sheep x 2

You’ll soon pick the givers.

And learn to stay away from the non givers.

If you aren’t proficient yet in the art of ‘paying it forward’, start noticing opportunities. And start practising giving.

Before long, you’ll notice that good things happen to you. For ‘no reason at all’. Yes! Paying it forward comes with its own subtle payback. Just not in the way you expect.

You can read ‘My Story. How We Built A Worldwide Business From Broke’. Here.

And this is the link to Seth’s Book, It’s Your Turn. Highly recommended.

~Carol Jones, Ironing Diva❤

Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.


It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.

 

FLAG Full Video Icon 350W x 345H 2014 July 14 copy

The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.

Ironing Diva Fitz Like A Glove™ Ironing Board Cover Top

Like this post? Share it with your family and friends on . . .

Facebook.

Google+.

LinkedIn.

Have a question? Email me.

Or phone me, Carol Jones, in rural Australia on 02 63 588 511.

Photos of my rural property are courtesy of me, Ironing Diva – who is also known as a Paddock Paparazzi – and taken at sunrise every morning.

Ironing Diva Orange Sky

PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!

Ironing Diva Kookaburras

And you can follow The Fitz Like A Glove™ Ironing Board Cover And Other Goodies on Facebook here.

ID-Red Strip For Signature 465w x 15h #990000 2014 Oct 30 copy

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Ironing Diva Paddock Dam

Greetings from rural Australia,

In December 2014, I purchased Seth Godin’s new book, ‘It’s Your Turn’. In January 2015, he issued a challenge to us to post a blog a day. Every day. For 7 days.

I took up the challenge.

This is Day 3. 21st January 2015.

Do You Guarantee Your Work? If Not. Why Not.

I’m Carol Jones. And I’m the purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies.

Let me ask you this.

Do you guarantee your work?

If not.

Why not?

Or are you still lurking in the category of ‘all care and no responsibility’.

If you’re giving advice. Creating a piece of advertising. Designing a product for someone to use. Providing a service of any sort.

And you know that what you’re offering is the best, you should have enough confidence in your work to guarantee not only that it works.

But that it does what you say it will do.

And. That it gives the results you promise.

And if it lets someone down – who has paid for your work – they should be compensated.

Because.

Once ‘your work’ hits your own hip pocket, you start to pay very close attention to what you put into – your work.

And once you make the decision that a customer or client is justified to be compensated for an omission on your part, you simply become better at what you do.

And sharper.

Because.

The pain of digging deep into your hip pocket for financial compensation drives the quality of your output.

Ironing Diva Rosehips In The Paddocks

When my partner and I launched The Fitz Like A Glove™ Ironing Board Cover And Other Goodies in 1994, this ironing board cover was – if not THE most expensive cover on the market – at least in second place.

How do you get the public to buy a product that’s 10 times more expensive than a supermarket cover? When they are used to popping super cheap supermarket covers in their trolley every month?

Looking around, we made note that no one. I mean no one. Was guaranteeing an ironing board cover.

For anything.

Not even faulty workmanship.

So in 1994 we attached a 5 pronged guarantee to the Fitz Like A Glove™ Ironing Board Cover.

1. It’s guaranteed to be colourfast to trim fast stage. No colours bleed onto your garments. Ever.

2. It’s guaranteed to fit YOUR board like a glove.

3. It’s guaranteed against wear and tear – which goes much deeper and further than faulty workmanship – for twelve months.

4. The tension cord, which is the secret ingredient that makes the cover fit snug and taut, is guaranteed for the life of the fabric.

In other words, it if loses its pull before the fabric wears out, we will replace the cover.

5. And you have to love it. Or send it back. No questions asked.

The guarantee is a choice.

A full refund.

Or a replacement product.

A full refund includes what you paid for the product. PLUS your postage and handling. And if we want the cover back, we pay to get it back.

In other words, if you don’t want your cover for any reason, we’ll compensate you for every penny you spend to send it back. You’ll never be out of pocket with us just because a product failed. Or you don’t like it.

In 21 years, how many refunds have we given?

Two.

Why.

Because we pay attention to the small details.

Ironing Diva Misty Walking Track

We choose the best 100% cotton fabric that’s so durable and sturdy, it will hold up to 12 months wear and tear with a hot iron.

This cover has 13 different accessories. Any one of which can break down and cause a failure.

We choose the best quality for each accessory – especially the interior elastic and the tension cord – because of its durability.

The price of each component reflects the superior quality that we choose to provide.

But when the cost of sending out a new cover. And/or getting a faulty ironing board cover back via Australia Post is in the range of $10, an extra few cents for better quality is immaterial.

And then of course, there’s the cost to us of a customer’s disappointment that their product failed.

That. Is. Priceless!

When the price goes up on our components, we raise our prices. It’s a far better choice than substituting inferior quality accessories to keep the price down.

But we can do that. Because we are an online business only. With no retail presence.

We don’t have shopkeepers threatening to discontinue our products unless we make them cheaper.

How do I know my customers are happy with their cover? How do I know they just don’t trash them if they don’t last? And whinge to their friends about their disappointment?

Being an online business I have a database.

Every month I send an email to those men and women who purchased their cover 11 months ago.

I tell them their twelve month guarantee will expire in a month.

And ask them if their product is living up to their expectations. If it isn’t, now’s the time to tell me. So I can fix it.

Ironing Diva Patterson's Curse

What’s the attrition rate from this email?

I probably replace no more than six covers a year. For faults in the fabric.

Then there’s the positive feedback. I get about an 80% reply rate to the emails. Because buyers don’t expect to receive them. And feel compelled to tell me the good news. As well as the not so good news.

This guarantee keeps my customers reassured that we care about their humble ironing board cover.

And gives them the confidence to buy again.

As well as.

Refer us to their friends and family.

And when I’m in the market for a product. Or a service. That kind of a guarantee will make me sit up and pay attention.

By the way.

We no longer corner the market for guarantees on quality ironing board covers.

It’s now a given that a quality ironing board cover offers some type of a guarantee. The most common being against faulty workmanship.

But we still corner the market with our 12 month wear and tear guarantee.

I ask you again.

Do you guarantee your work?

If not. Why not?

And if you don’t, could/should we assume that what you’re offering is simply NOT your best work?

~Carol Jones, Ironing Diva❤

PS. You can read ‘My Story. How We Built A Worldwide Business From Broke’. Here.

And this is the link to Seth’s Book, It’s Your Turn. Highly recommended.

Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.


It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.

 

FLAG Full Video Icon 350W x 345H 2014 July 14 copy

The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.

Ironing Diva Fitz Like A Glove™ Ironing Board Cover Top

Like this post? Share it with your family and friends on . . .

Facebook.

Google+.

LinkedIn.

Have a question? Email me.

Or phone me, Carol Jones, in rural Australia on 02 63 588 511.

Photos of my rural property are courtesy of me, Ironing Diva – who is also known as a Paddock Paparazzi – and taken at sunrise every morning.

Ironing Diva Duck Swimming

PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!

And you can follow The Fitz Like A Glove™ Ironing Board Cover And Other Goodies on Facebook here.

ID-Red Strip For Signature 465w x 15h #990000 2014 Oct 30 copy

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Ironing Diva Fiery Red Sunrise

Greetings from rural Australia,

In December 2014, I purchased Seth Godin’s new book, ‘It’s Your Turn’. In January 2015, he issued a challenge to us to post a blog a day. Every day. For 7 days.

I took up the challenge.

This is Day 2. 20th January 2015.

What’s Your Intention? With Your Business?

I’m Carol Jones. And I’m the purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies.

Let me ask you this.

What are your intentions with your business?

For many, it’s simply to make money.

As much as possible.

In as short a period of time.

As possible.

Ironing Diva Friarbird

We’re all different.

And money is not what motivates me.

What motivates me is how I’m treated as a customer by other businesses.

And I can count on one hand the number of times a business transaction has been . . .

. . . memorable!

I got my first job when I was 13 years old.

Working on Saturdays in a department store in the town I lived in.

I’m naturally a helpful person.

And I discovered that simply by being helpful to people, rather than pushy, I had customers waiting in line to be served by me.

By me!

They wanted no one else to help them choose the colour of their socks. Or the lengths of fabric they were buying to make a new garment.

I’m a natural at customer service. Because I love being helpful.

And I’m even better at making my customers feel that they’re very special.

Ironing Diva Sunrise Fluffy Clouds

Being an online business, I’ve perfected the art of packing every parcel in such a way that when it’s opened by my customer, they feel they’re opening a gift.

To them.

From me.

That they’ve paid for.

If they ring to place an order, I don’t hurry them up to get them off the phone. So I can get onto something else.

We chat. Exchange gossip. I learn about them. Their family.

And why they chose me over the 1,260,000 other sites on Google Australia that feature ironing board covers.

And I note all this information on my database.

So that when I hear from them again, I don’t miss a beat.

I can start a new conversation. From the old conversation we had. Even though it may have been 3 years prior. Simply by looking them up on my database when they ring. And reading my notes.

You know what?

If I worked for another company, instead of owning this company, I’d be fired for spending too much time with my customers!

Ironing Diva Butterscotch Sunrise

But what I do for my customers is why they come back and order again.

And again.

And again.

I have more than 350,000 customers in 29 countries.

Who do nothing but purchase a humble product from me. An ironing board cover.

Most of those 350,000 men and women are repeat customers.

Because.

Not only is my ironing board cover superior to just about every other ironing board cover on the market.

As an aside, that’s never enough to get people to buy a second time.

But because.

They know I’ll walk over broken glass to make sure they’re happy with whatever they purchased from my company.

Ironing Diva Willy Wagtail

As well as our service.

And that’s my intention.

With my business.

To make my customer fall in love with buying from me.

Because I’m in love with them.

If you tick those boxes, the money will come.

Trust me.

It’s true.

~Carol Jones, Ironing Diva❤

PS. You can read ‘My Story. How We Built A Worldwide Business From Broke’. Here.

Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.


It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.

 

FLAG Full Video Icon 350W x 345H 2014 July 14 copy

The Fitz Like A Glove™ Ironing Board Cover cover has more than 300,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.

Ironing Diva Fitz Like A Glove™ Ironing Board Cover Top

Like this post? Share it with your family and friends on . . .

Facebook.

Google+.

LinkedIn.

Have a question? Email me.

Or phone me, Carol Jones, in rural Australia on 02 63 588 511.

Photos of my rural property are courtesy of me, Ironing Diva – who is also known as a Paddock Paparazzi – and taken at sunrise every morning.

Ironing Diva Crimson Rosella Fledgling

PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!

And you can follow The Fitz Like A Glove™ Ironing Board Cover And Other Goodies on Facebook here.

ID-Red Strip For Signature 465w x 15h #990000 2014 Oct 30 copy

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Ironing Diva Sunrise In My Paddocks

Greetings from rural Australia,

In December 2014, I purchased Seth Godin’s new book, ‘It’s Your Turn’. In January 2015, he issued a challenge to us to post a blog a day. Every day. For 7 days.

I took up the challenge.

This is Day 1. 19th January 2015.

Write It Down. Make It Happen.

I am an accidental business.

With a back story.

In 1992, my partner, Victor Pleshev, an architect. And me, Carol Jones, a market research consultant.

Lost everything.

I. Mean. Everything.

In the recession Australia had to have.

We lost our combined businesses. 16 loving, faithful staff.

Our home.

And many of our personal possessions.

We sold our home. And many personal possessions.

To pay off some debt. So we didn’t have to declare bankruptcy.

And were left with a scheme of arrangement to pay off the rest of our debt.

That took us 14 years!

We had a deep and real need to reinvent ourselves.

So we left the city lights of Sydney Australia. Population 4,373,433 million residents.

For the rural life in a little village of 49 farming families. In the picturesque hills of the Central Tablelands of NSW.

Because it was cheap to live here. No one knew us. And we could get on with starting anew.

Which we did.

All because Victor designed a humble ironing board cover for his mother, Margarita. To help her with her ironing when she was recovering from a stroke.

It was just a gift.

But it became an accidental business.

But it was a different business to what we knew.

Morphing from the service industry to designing and making products is akin to a conveyancing lawyer deciding they now want to be a criminal lawyer.

Different perspectives.

Different rules.

Different customers and expectations.

Ironing Diva Sheep Eye To Eye

Way back in 1994, when we started The Fitz Like A Glove™ Ironing Board Cover And Other Goodies, we had no idea what we were doing.

No! Idea!

All we knew was that the gift Victor gave to his mother, Margarita, went viral amongst her friends.

They’re Russian.

And they form a very tight knit community in Australia.

One cover turned into 50 covers. Became 100 covers. And at 500 covers we knew we had given birth to a rather serious business.

But we really didn’t know how to go about acquiring customers.

What I did know is that this venture was so overwhelming, I had to write things down.

This from a person – me, who is not one to keep a journal.

I never even kept a diary when I was a teenager.

But I knew that if I didn’t get my thoughts down on paper, we would have difficulty putting one step in front of the other.

Which was necessary for us to keep focussed.

One. Step. In. Front. Of. The. Other.

To keep going forward.

Rather than spinning our wheels.

Which is easy to do without a list of intentions.

What did I write down?

At the time, nothing momentous. Or at least I didn’t think so.

All I could think of to write down was that at the end of each day, I want this business to matter to other people.

And for what we design and produce to make a difference to the lives of other people. Including our suppliers. And our customers.

I didn’t quantify anything. Because I didn’t have a clue what numbers I should be aiming for.

I didn’t have a timeline. Because, again, what did I know about how long it would take us to get from A to B?

In the ensuing 21 years, we went down many dark alleys that were dead ends.

Made more mistakes than a 3rd grader learning how to spell.

Were presented with, and tempted by, new shiny objects by the squillions from anyone involved with the internet.

And invited to enter into what we considered, at the time, to be suspect business relationships.

In hindsight. We were right.

But my intention to make a difference as a business. And as a person. Kept us focussed beyond my wildest expectations.

When we lost our way, this intention was the beacon that guided us back onto our Yellow Brick Road.

Fast track to January 2015.

Almost 21 years to the day of the birth of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies.

And where are we?

At the very beginning, we made a conscious decision that all of our products would be made with love and care in RURAL Australia by men and women who have a disability. Because they put their heart and soul into everything they do. And their love of doing their best keeps us at the top of tree of quality.

And our business not only makes a big difference to their lives. Every day.

But their contribution makes a huge difference to our life.

Every.

Day.

We are an online business only. With no retail exposure anywhere.

And to our amazement, we now have more than 350,000 customers in 29 countries.

Gained one customer.

At a time.

Do we make a difference to their lives?

I think so.

I was inspired to write this post when I received this comment on an online order today.

This is my third cover, Carol. I love your product so just keep buying them when they become too threadbare. I think I may have found you on Google originally. Don’t stop producing these lovely covers!
Kathryn QLD January 2015

To back this up, my website has the equivalent of 58 A4 pages of testimonials. All unsolicited. Dating back to 1994. About the difference we make to the lives of men and women who want a decent ironing board cover.

Ironing Diva White Plumed Honeyeater

Someone I admire, and who kicks her goals over the goal post every year, recently recommended the following book to me.

She swears by writing down your intentions. And keeping at them until you make them happen.

She said this book changed her life.

Write It Down. Make It Happen. By Henriette Anne Klauser

I didn’t buy the book from Amazon.

I found an online Australian book company who sells an ePub version.

Which I love.

Why?

I like it being available on my desktop. Or on my laptop.

I created a folder for it. And now keep a daily journal of my goals for the next phase of my business.

Which are HUGE.

And I bought a leather bound Travel Diary to document, in my own hand writing, my journey to get from where I am now.

To where I want to be in the future.

Business is a tough gig.

But it’s also a journey.

And what better way to tell the story than in a Travel Diary? That’s leather bound.

Because I LOVE the little luxuries that life has to offer.

I AM a Diva!

This diary is my new list of intentions.

More spiritual than factual.

What’s the title of this new journey?

Go For It! Because Good Things Happen!!

Which is why I’ve joined the ‘Your Turn Challenge Blog.’

If you don’t go for it. You don’t get to pull the brass ring on the merry-go-round.

I purchased ‘It’s Your Turn’ when Seth Godin offered it as a pre-release order. I patiently waited for it. And have been amply rewarded by its inspiration.

I’m into my second reading.

And believe me. It is true. It’s ALWAYS your turn.

You can read ‘My Story. How We Built A Worldwide Business From Broke’. Here.

~Carol Jones, Ironing Diva❤

Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.


It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.

 

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The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.

Ironing Diva Fitz Like A Glove™ Ironing Board Cover Top

Like this post? Share it with your family and friends on . . .

Facebook.

Google+.

LinkedIn.

Have a question? Email me.

Or phone me, Carol Jones, in rural Australia on 02 63 588 511.

Photos of my rural property are courtesy of me, Ironing Diva – who is also known as a Paddock Paparazzi – and taken at sunrise every morning.

Ironing Diva Raven

PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!

And you can follow The Fitz Like A Glove™ Ironing Board Cover And Other Goodies on Facebook here.
ID-Red Strip For Signature 465w x 15h #990000 2014 Oct 30 copy

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