I love to talk about my customers.
I love them!
But sometimes I talk about them in such general, vague tones, it’s as if the men and women who help to pay my mortgage, feed my dogs, keep Telstra connected and put food on my table are more like faceless people rather than red blooded homo sapiens with a beating heart.
And sometimes I also love to talk about my customers because I happen to have a soapbox that I want to stand on.
My soapboxes are quite grand.
And this is a BIG one.
It’s the preconception that ironing is dead in the water.
The preconception that just about everyone prefers going to work in rumpled clothes or clothes ironed by the wind.
Looking more like they might have just fallen out of bed.
Rather than taken the time to primp and preen and press.
Tis not true!!
My partner, Victor Pleshev, and I have built a world wide business out of a humble ironing board cover. A business that’s sustained us since 1994.
Victor is an architect and designed this cover as a gift for his mother, Margarita. It was never meant to be a business.
But the world was hungry for an ironing board cover that always ‘Fitz Like A Glove™.
To date, we have 300,000 customers in 29 countries around the world.
And it’s time for me to put a face to the men and women who embrace ironing.
For whatever their reason.
But iron they do.
And they love their Fitz Like A Glove™ Ironing Board Cover so much, it works its way through their family tree. Is referred to their co-workers. And comes up in conversation in their social life.
And they are the most endearing, gorgeous, fun and interesting people I’ve ever met.
They delight me on a daily basis. And when they pick up the phone to ring, instead of ordering online, we can talk forever.
I adore them.
On the 2nd of March 2013, I decide the world needs to know who these men and women are who go against the tide of dressing ‘au naturel’.
Who prefer to be well pressed and well dressed.
Every day since then, I have put up a 140 character story about them on Twitter. And to my Facebook pages. And my Google+ pages.
A verbal snapshot.
Along the lines of . . .
Meet Margaret of the ACT. A Fitz Like A Glove™ customer since 1994. “Please never retire” she writes on EVERY order. I love her! ~Carol❤
They deserve to be in the limelight of cyberspace.
You can visit my daily tweets on Twitter.
Or see them on the Fitz Like A Glove™ Ironing Board Cover page on Facebook.
Or on my Google+ page.
Just click on any of the links above.
And enter a world that believes pressing is a matter of pride.
And there’s more.
You can read my story, written from the heart, about how Victor’s cover for his mother is the catalyst for a world wide business on My Story. How We Built A Business From Broke. Go peek!
It’s a story about loss. Turbulence. Dead ends. Wonderful people. And the ability to journey down The Yellow Brick Road with optimism.
Twitter comments about My Story:
m4bmarketing Mar 04, 5:29pm via TweetDeck
Excellent story and inspiration by @IroningDiva My Story. How we built a worldwide business from broke. bit.ly/13d6gmM
PaulHassing Mar 04, 4:00pm via TweetDeck
MT @IroningDiva My Story. How we built a worldwide business from broke. On Ironing Diva. Go peek now. bit.ly/13d6gmM [Great story!]
m4bmarketing Mar 04, 5:57pm via TweetDeck
@IroningDiva Things I loved about your story – product that served a real need, your care for customers and your way of finding solutions
erikalaing Feb 21, 8:53am via Twitter for Android
@IroningDiva and what a great one!!
And I hope you visit my social media sites.
All the best,
Photos are courtesy of Ironing Diva and taken on her rural property.
My beautiful rural property is in the picturesque hills of the Central Tablelands of NSW Australia.
This is the hook I hang my heart on.
When I’m not out in the paddocks in the morning photographing my beautiful Wild Blue Yonder, I’m the purveyor of the one of the world’s finest ironing board covers, The Fitz Like A Glove™ Ironing Board Cover.
And 5 other beautifully designed textile products of excellence.
This is the hook I hang my business hat on.
Since 1994, my partner, Victor Pleshev, an architect and de facto product designer, and I have worked tirelessly to make sure each product is a joy to use. Every time you use it.
My website, InterfaceAustralia. The home of Simple Solutions For Difficult Problems! does all the heavy lifting. You can read about all my products in great detail just by clicking the link above.
When you own one of my products, you also make a huge contribution to the surrounding rural community because they are made with love and care in rural Australia by men and women who have a disability. They put their heart and soul into everything they do. And it shows.
You will look long and hard to find comparable products that are as well thought out for their design and usability. And of such high class, that our customers send us fan mail! Which finds its way onto Testimonials on our website.
Go peek. Every product truly is a joy to use. I guarantee it.