Life Behind The Scenes With The Ironing Diva "center">
The Fitz Like A Glove™ Ironing Board Cover And Other Goodies is the hook I hang my business hat on. This accidental, rural business, is a dream come true. One of the highlights of my life. This is my journey through the roller coaster world of business. And the choices I make in how to run my dream of a lifetime.
~Carol Jones, Ironing Diva❤
From The Ashes Of Being Broke. To The Success Of A Worldwide Business.
There are no 10 easy steps to rising up from the ashes of Australian Prime Minister Paul Keating’s 1992 ‘recession we had to have’.
Which is when my partner, Victor Pleshev, the architect who designed the Fitz Like A Glove™ Ironing Board Cover for his mother. And me. Lost everything.
Two businesses. Victor’s successful architectural practice. And my market research consultancy. Plus 16 loyal staff.
With all the hard work we had put into both those businesses in the preceding 12 years, we were on our way to creating real wealth.
But it was not to be.
The building industry crash that decimated us was the beginning of the domino effect that brought Australia to its knees.