There’s been a great deal of hype in Australia about the looming entry of Amazon into such a small market. 24+ million people. From a company which is a giant in a population of 323.1 million. And counting upwards.
And there is much to be concerned about.
But I think the hype. Spearheaded by Amazon. About our shopping malls closing down. And existing online merchants – me – being overrun by a Goliath. May. At times. Be spurious.
One of the best emotions to use to get eyeballs to news items is . . . fear. And I think Amazon has generated a great deal of that in the run up to their grand entrance.