What you rarely know. When visiting any website. Is how. And why. A product is developed.
Many websites are impersonal. Are big brands. And probably don’t want you to know. The why!
Too many secrets lead to copies.
In my case. We are a small family business in rural Australia. And I really want you to know. The why!
Because it’s the story behind how the Fitz Like A Glove™ Ironing Board Cover became an accidental business.
With more than 400,000 customers. In 30 countries.
It all begins with my partner, Victor Pleshev, an architect. And his mother, Margarita.
Hello. I’m Carol Jones. And some of the best products you and I own have the best stories about how they were created.
The Fitz Like A Glove™ Ironing Board Cover has just such a story.
It was never meant to be a business. Just a gift from a son. To his mother. To help her with her ironing when she was recovering from a stroke.
In 1994, Margarita, the mother of Victor Pleshev, an architect, suffered her second stroke in two years. The first stroke left her unharmed. This one was different. She lost the feeling in her right hand and arm. Which made many tasks difficult for her. Things like having to learn all over again how to balance a cup of hot tea. When you can’t feel the cup in your fingers.
Victor and I live on our remote 54 hectare rural property in the picturesque Central Tablelands of NSW. While we were visiting Margarita in Sydney, Victor and I were watching her trying to iron a shirt for Victor’s father. She was determined that this set back would not affect her daily life.
We watched her struggling to keep an ironing board cover on her board. While shifting her husband’s shirt around the board. And. Watched in horror, as her right hand, which was holding her hot iron, dipped and swayed as she tried to exert control over an ironing board cover that was constantly slipping and sliding.
She was a burns victim waiting to happen.
Victor chided her for not having a decent cover that fits her ironing board. There aren’t any, she said.
Not believing her, we went into Sydney the next day to buy her a ‘proper’ cover. We came home with 7. Ranging in price from $12 to $50. Not one of them fit her board like a glove. Elastic edging wasn’t tight enough. She didn’t have the strength to pull a drawstring tight enough. Some padded covers were like giant marshmallows on her board. It was clear that none were suitable.
On the way home to our rural property, Victor said that if he can keep a multi-story building from falling down. He could design an ironing board cover that will fit his mother’s board – like a glove.
Six weeks. And many prototypes later. The Fitz Like A Glove™ Ironing Board Cover was born.
Put into an Australia Post post bag. And dropped down the chute of our rural post office in Kandos NSW.
A surprise birthday gift for Margarita.
It was such a success, Margarita’s friends wanted one. And an accidental business is born.
It’s a truism that innovation comes from outside an industry. And that’s what Victor’s architectural insight did. He changed the way an ironing board cover stays snug and tight on any board. A guaranteed ‘Fitz Like A Glove’ experience.
And this is . . .
The Fitz Like A Glove™ Ironing Board Cover.
Never. Moves. Ever!
Your thoughts? Email me at the bottom of this post.
~Carol Jones, Ironing Diva❤
PS. This Ironing Diva’s iron. Ironing Board. And Fitz Like A Glove™ Ironing Board Cover. Are my gateway to leading an elegant life. There is power in the iron. The ‘Joy Of Ironing’ is far from a myth. Beautifully pressed garments. Make a statement about who you are. When you’re well pressed. And well dressed. You ooze elegance. Beautifully pressed linen. Cloth napkins. Tea towels. Pillow cases. Make your home shimmer with style.
PPS. I am not only an Ironing Diva. But as one friend says, I am ‘The Queen’ when it comes to ironing. I LOVE the way an iron transforms a wrinkled fabric into something elegant.
I Am The Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.
It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.
The Fitz Like A Glove™ Ironing Board Cover cover has more than 400,000 customers in 30 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.
And these are the ‘Other Goodies’
The share button is at the end of this post.
Have a question? Email me at the bottom of this post.
Or phone me, Carol Jones, in rural Australia on 02 63 588 511.
Photos of my rural property are courtesy of me, Ironing Diva – who is also known as Paddock Paparazzi – and taken at sunrise every morning. I LOVE sharing my rural life with you. It’s blissful where I live. It’s not for everyone. But my lifestyle is the envy of many of my friends. And customers.
Sunrise. On A Frosty Morning.
Kangaroos. In The Spotlight Of The Rising Sun. On A Frosty Morning.
PS. And I have a monthly newsletter ‘Tips. And Tricks. That Make Life Easier’. You can subscribe to it below. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time.