In 1994, when it was obvious that the Fitz Like A Glove™ Ironing Board Cover was now an accidental business. With the potential to become a substantial business. We looked to getting the making off our dining room table. And into a sewing company.
This was in the depths of Paul Keating’s ‘recession we had to have’.
We had Guide Dogs/NSW. SA. WA. Knocking on our doors. Wanting to sell our ironing board cover through their telemarketing division. To raise funds for the training of Guide Dogs. And Pets As Therapy Dogs.
Bamix Australia wanted the cover in their shops.
Lincraft stores nationally wanted the cover in their shops.
And Howard Storage World’s original store. Owned by Edda, Les and Dan Howard. Wanted the cover in their store in Northbridge.
There were the field days. Home shows. Bridal fairs. Craft shows. And other face to face events we were booking into.
60,000 kilometres a year we put on our car going to events.
In 1994, we could guarantee a minimum of 500 covers per month. Sometimes more than 1,000 covers a month. To a sewing company who wanted to produce a premium product.
But we were thrown out of every sewing company we approached.
Because we were too fussy.
“This is only an ironing board cover”. We are told.
But being very fussy. We want the Fitz Like A Glove™ Ironing Board Cover made with love and care.
What to do?
The Industrial Supplies Office in NSW comes to the rescue.
They put us in touch with Wangarang Industries in Orange NSW. A 90 minute drive from our rural village. Who employ men and women who have a disability.
22 years later. And I can only rave about this partnership.
There is a difference between people who go to work.
And people who love to work.
The men and women who have a disability. Who make our products with love and care. In rural Australia.
Are our heroes.
They love what they do. And it shows.
Since 1994, we have received only one product back because of a manufacturing fault.
We all have choices in business. And our choice has always been about quality. And giving back to the community.
There is more to business that just making a profit.
When products are made by men and women who love to work. We all benefit.
You. Me. And our sewers.
Your thoughts? Email me at the bottom of this post.
~Carol Jones, Ironing Diva❤
PS. This Ironing Diva’s iron. Ironing Board. And Fitz Like A Glove™ Ironing Board Cover. Are my gateway to leading an elegant life. There is power in the iron. The ‘Joy Of Ironing’ is far from a myth. Beautifully pressed garments. Make a statement about who you are. When you’re well pressed. And well dressed. You ooze elegance. Beautifully pressed linen. Cloth napkins. Tea towels. Pillow cases. Make your home shimmer with style.
PPS. I am not only an Ironing Diva. But as one friend says, I am ‘The Queen’ when it comes to ironing.
I Am The Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.
It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.
The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.
And these are the ‘Other Goodies’
The share button is at the end of this post.
Have a question? Email me at the bottom of this post.
Or phone me, Carol Jones, in rural Australia on 02 63 588 511.
Photos of my rural property are courtesy of me, Ironing Diva – who is also known as Paddock Paparazzi – and taken at sunrise every morning.
Willie Wagtail. In The Rain. In The Paddocks.
PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!
A White Plumed Honeyeater. On A Biddy Bush. In The Paddocks.