In February 1994, when we launched the Fitz Like A Glove™ Ironing Board Cover.
Which was designed by my partner, Victor Pleshev, the architect who designed the Fitz Like A Glove™ Ironing Board Cover for his mother. To help her with her ironing when she was recovering from a stroke.
We were competing with ironing board covers that sold in the supermarket for $4 each.
And when we put 60,000 kilometres on our car.
Exhibiting at field days. Home shows. Agricultural shows.
Anyplace where we could spruik.
We were competing with puffy ironing board covers. Magic covers that ironed both sides at once. Self stick, Teflon covers. Where the glue melted as soon as you ironed your first garment.
All offered for sale from $10. To $20.
We put on our Fitz Like A Glove™ Ironing Board Cover.
How do you compete against price? And spurious claims?
Each of us. All the time. Is looking for clues about why we should trust someone. In everything we do.
Not everyone is a customer for a Fitz Like A Glove™ Cover. Some really do only want a $10 cover.
But not everyone.
We decided to appeal to our discerning customers by offering something no one else had ever offered for an ironing board cover.
A twelve month.
Wear and tear.
Not manufacturing faults.
But a twelve month, wear and tear, guarantee that says – you cannot, under any circumstances – wear this cover out in twelve months.Plus.
A no questions asked refund if you don’t like your Fitz Like A Glove™ Ironing Board Cover.
For any reason.
We backed this up with a tag sewn into our cover with our phone number. Plus our phone number on the bag the Fitz Like A Glove™ Cover is packed in.
As well as.
Literature packed inside every cover with our names. Phone number. Email address. And an invitation to contact us if ever there is a problem with their Fitz Like A Glove™ Ironing Board Cover.
Did it work?
Our first field day, the Mudgee Field Days in July 1994, we sold an ironing board cover every 20 minutes.
125 Fitz Like A Glove™ Ironing Board Covers walked out of our exhibition tent in 6 hours.
With cheaper alternatives as our competition.
People latch on to trust. And the more trust you can put into your product. The more you leave your competitors sitting on the side of the road.
Today, most premium ironing board covers come with a no fault warranty. But we still offer our Twelve Month Wear & Tear Guarantee.
We like to go further. And deeper. With our reassurance that what you’re buying is superior quality.
Your thoughts? Email me at the bottom of this post.
~Carol Jones, Ironing Diva❤
PS. This Ironing Diva’s iron. Ironing Board. And Fitz Like A Glove™ Ironing Board Cover. Are my gateway to leading an elegant life. There is power in the iron. The ‘Joy Of Ironing’ is far from a myth. Beautifully pressed garments. Make a statement about who you are. When you’re well pressed. And well dressed. You ooze elegance. Beautifully pressed linen. Cloth napkins. Tea towels. Pillow cases. Make your home shimmer with style.
PPS. I am not only an Ironing Diva. But as one friend says, I am ‘The Queen’ when it comes to ironing.
I Am The Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.
It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.
The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.
And these are the ‘Other Goodies’
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Have a question? Email me at the bottom of this post.
Or phone me, Carol Jones, in rural Australia on 02 63 588 511.
Photos of my rural property are courtesy of me, Ironing Diva – who is also known as Paddock Paparazzi – and taken at sunrise every morning.
An Ethereal Morning Mist. Rising Up From The Hollows In The Hills.
PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!
An Eastern Rosella. In A Ray Of Early Sunshine.