Shirley rang today. I was on the telephone. So she left a message on my Telstra MessageBank.
She wants to place an order. Her message ends with: “And I just love your products”.
When I ring, she’s soooo happy to hear from me.
Today is her 6th order. Over 12 years. She was given her first Fitz Like A Glove™ Ironing Board Cover as a gift. 20 years ago. She thinks.
Shirley tells me this order is a Fitz Like A Glove™ Cover for her. Renewing a cover she purchased many years ago. She doesn’t need a new Superior Felt Underlay. Because. She ordered two at once previously. So has a spare. But keeps giving her covers away. And has no spares.
Today’s order is also for a Fitz Like A Glove™ Ironing Board Cover and Superior Felt Underlay. A gift for her granddaughter. Who has just moved out of home.
Looking back over her orders, while I’m talking to her, I see a remarkable pattern.
In 2004, Shirley orders a Fitz Like A Glove™ Cover for her daughter. And one for her sister-in-law.
In 2008, she orders a cover for another daughter.
Again in 2008, she orders a cover for herself.
And a Log Lugger as a gift for a friend.
In 2012, she orders a Fitz Like A Glove™ Cover and Superior Felt Underlay for another granddaughter.
In 2013, she orders a Log Lugger for her son-in-law.
I read these orders back to her. She remembers every one. And says I’m always top of her list as a gift for friends and relatives.
Why? I ask?
Not only is the quality of every product superb. But the warm, personal, friendly approach she receives when placing an order makes her so happy.
Not everyone wants to order online. And some feel cheated when they ring a company to order. And are treated in a brusque. Abrupt. Indifferent. Manner.
Our desires haven’t changed much in a billion years. And most of us like to feel that we matter to a company when spending our hard earned money.
Do you agree?
Your thoughts? Email me at the bottom of this post.
~Carol Jones, Ironing Diva❤
PS. This Ironing Diva LOVES showering customers with bucket loads of TLC. That’s a part of leading an elegant life.
PPS. I am not only an Ironing Diva. But as one friend says, I am ‘The Queen’ when it comes to ironing.
I Am The Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.
It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.
The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.
And these are the ‘Other Goodies’
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Have a question? Email me at the bottom of this post.
Or phone me, Carol Jones, in rural Australia on 02 63 588 511.
Photos of my rural property are courtesy of me, Ironing Diva – who is also known as Paddock Paparazzi – and taken at sunrise every morning.
A Friarbird. Sucks Delicious Nectar From My Bottlebrush In Spring.
PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!
A Friarbird. Looking Very Prehistoric.