When I purchased Seth Godin’s book, ‘It’s Your Turn’, Seth issued a challenge to post a story a day. Every day. For 7 days.
I took up the challenge. And chose to share insights into the values that influence the way I live. And the way I run my business, The Fitz Like A Glove™ Ironing Board Cover And Other Goodies.
This is Day 2.
What’s Your Intention? With Your Business?
I’m Carol Jones. And I’m the purveyor of The Fitz Like A Glove™ Ironing Board Cover And Other Goodies.
Let me ask you this. What are your intentions with your business?
For many, it’s simply to make money. As much as possible. In as short a period of time. As possible.
We’re all different. And money is not what motivates me.
What motivates me is how I’m treated as a customer by other businesses. And I can count on one hand the number of times a business transaction has been . . .
. . . memorable!
I got my first job when I was 13 years old. Working on Saturdays in a department store in the town I lived in.
I’m naturally a helpful person. And I discovered that simply by being helpful to people, rather than pushy, I had customers waiting in line to be served by me.
They wanted no one else to help them choose the colour of their socks. Or the lengths of fabric they were buying to make a new garment.
I’m a natural at customer service. Because I love being helpful.
And I’m even better at making my customers feel that they’re very special.
Being an online business, I’ve perfected the art of packing every parcel in such a way that when it’s opened by my customer, they feel they’re opening a gift.
That they’ve paid for.
If they ring to place an order, I don’t hurry them up to get them off the phone. So I can get onto something else.
We chat. Exchange gossip. I learn about them.
And why they chose me over the 1,260,000 other sites on Google Australia that feature ironing board covers.
And I note all this information on my database. So that when I hear from them again, I don’t miss a beat.
I can start a new conversation. From the old conversation we had. Even though it may have been 3 years prior. Simply by looking them up on my database when they ring. And reading my notes.
You know what?
If I worked for another company, instead of owning this company, I’d be fired for spending too much time with my customers!
But what I do for my customers is why they come back and order again.
And again. And again.
I have more than 350,000 customers in 29 countries.
Who do nothing but purchase a humble product from me. An ironing board cover.
Most of those 350,000 men and women are repeat customers.
Not only is my ironing board cover superior to just about every other ironing board cover on the market.
As an aside, that’s never enough to get people to buy a second time.
They know I’ll walk over broken glass to make sure they’re happy with whatever they purchased from my company.
As well as our service.
And that’s my intention.
With my business.
To make my customer fall in love with buying from me.
Because I’m in love with them.
If you tick those boxes, the money will come.
~Carol Jones, Ironing Diva❤
PS. You can read ‘Our Story. How We Built A Worldwide Business From Broke’. Here.
I Am The Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.
It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.
The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.
And these are the ‘Other Goodies’
Like this post? Share it with your family and friends on . . .
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Have a question? Email me.
Or phone me, Carol Jones, in rural Australia on 02 63 588 511.
Photos of my rural property are courtesy of me, Ironing Diva – who is also known as Paddock Paparazzi – and taken at sunrise every morning.
Willy Wagtail. Sits On My Rural Fence.
PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!
Fluffy Clouds At Sunrise.