Why can’t I buy a decent ironing board cover in the shops?
This question is asked in almost every telephone order I take.
Because it’s a burning question for the men and women who iron.
These are the dedicated ironers who care about how crisp and freshly ironed their clothes are when they go out. Because these men and women wear clothes with structure. And style.
Rather than the current fashion of wearing garments that require no ironing. But which are made from fabrics which often look like a person is wearing their jammies out in public.
My partner, Victor Pleshev, an architect, designed the Fitz Like A Glove™ Ironing Board Cover in 1994 for his mother. To help her with her ironing when she was recovering from a stroke.
In 1994, 85% of Australian households had an ironing board and an iron.
The latest figures, which are for 2014, indicate that only 43% of Australian households have an ironing board. And an iron.
Many of my friends wonder how I make a living being the purveyor of the Fitz Like A Glove™ Ironing Board Cover when, they assert, no one irons any more! Including them.
There has always been a segment of the public who never iron.
In our early efforts to establish ourselves as a new entrant into the garment care market. While eschewing the retail sector. We did many face to face events.
Many. Many. Of them.
From 1994 to 2008, we clocked up 60,000 kilometres a year on our car. Travelling like gypsies from one venue to another.
Showing off our wares.
Often these non-ironers would come over to our exhibit. Tap their fingers on our demonstration ironing board. And loudly announce that they never iron.
I reached a point where I could no longer be polite. And pointed out to them that, yes, I can see they don’t iron by the way they’re dressed.
A market drop of 42% in demand for a product makes the bean counters who today run most businesses look at the figures and determine there is no longer a market for quality ironing board covers.
How wrong they are!
The 42% of the public who have dropped out of ironing never really cared about ironing.
We’re time poor is now their excuse.
That’s true today for all of us.
But we all make time for what’s important to us.
And 43% of the public is still making the time to iron. These are the men and women – of all ages and economic persuasions – who are dedicated to making the effort to look their best.
This includes for themselves. Their children. And their significant others.
And they look for quality products.
Sturdy ironing boards. Flashy irons with bells and whistles. And the best ironing board covers they can buy.
Because retailers are withdrawing from this market. I’m growing by leaps and bounds.
Ironing has become a niche market.
And the ironing public has discovered that the best ironing board covers are now found online.
The internet is a magnet for those wanting to surf the net in their armchairs. Looking for the best the world has to offer.
The tantrum free Fitz Like A Glove™ Ironing Board Cover is filling a gap in this market. Its promise is to not only fit like a glove. But to enhance your experience at the ironing board.
While. At the same time. Offering you an unexpected emotional bonus.
By allowing all of our customers to give back to our rural community. Because every cover is made with love and care in rural Australia by men and women who have a disability.
And it shows!
It stands tall amongst the best ironing board covers the world has to offer.
By. The. Way. 43% of 9 million households is a big enough market for me!
~Carol Jones, Ironing Diva❤
I Am The Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.
It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.
The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.
And these are the ‘Other Goodies’
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Have a question? Email me.
Or phone me, Carol Jones, in rural Australia on 02 63 588 511.
Photos of my rural property are courtesy of me, Ironing Diva – who is also known as Paddock Paparazzi – and taken at sunrise every morning.
PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!
