My host company has spent many, many hours trying to solve this problem.
For 99 orders in a row, the cart will produce a perfect order. All the information collected from the customer appears in the cart.
On the 100th order, the cart will not register the items ordered by the customer.
This is when my phone rings.
Because my customer is perplexed. Wanting to know what they are doing wrong.
On the upside, in this day and age of anonymous internet online shopping, this gives me an increasingly rare opportunity to meet my customer.
After noting the items she wants to order, I ask my standard question . . .
“And how did you find out about us, Joan?”
And her story unfolds like this.
Joan and her husband are now retired. And her husband has taken over ironing for the household.
She’s had a pressing cloth for so long she can’t remember when – or where – she bought it.
And it’s gone missing.
There are no accusations.
But, she is at pains to point out, he’s now the only one who irons.
Her husband has no recollection of losing it.
And in first spot on Google, right under the ads, is the Best Boy Pressing Cloth.
After visiting our website, she decides to treat her husband to a Fitz Like A Glove™ Ironing Board Cover.
The complete package. The Standard Cover. Superior Felt Underlay. And Best Boy Pressing Cloth.
Where have I been, she declares? I should have had this cover when I was ironing!
She orders an extra Best Boy Pressing Cloth.
One for her husband to use.
And one for her to hide away. Just in case.
Without the telephone, I would never know this story.
I lament the loss of these two way conversations. They add richness to the tapestry that is my business.
~Carol Jones, Ironing Diva❤
PS. Ironing really is my gateway to the luxury of getting to know my customers!
PPS. I am not only an Ironing Diva. But as one friend says, I am ‘The Queen’ when it comes to ironing.
I Am The Purveyor Of The Tantrum Free Fitz Like A Glove™ Ironing Board Cover And Other Goodies
Made with love and care in RURAL Australia by men and women who have a disability.
It’s not for everyone.
But it’s definitely for you if you’re fussy about the cover you iron on.
And if you love to support Australian made.
And want to put something back into the community when you make a purchase.
The Fitz Like A Glove™ Ironing Board Cover cover has more than 350,000 customers in 29 countries. Because it lives up to its name. It ‘Fitz Like A Glove™’ every time you iron.
And these are the ‘Other Goodies’
The share button is at the end of this post.
Have a question? Email me.
Or phone me, Carol Jones, in rural Australia on 02 63 588 511.
Photos of my rural property are courtesy of me, Ironing Diva – who is also known as Paddock Paparazzi – and taken at sunrise every morning.
Kangaroos. A Three Way Boxing Match.
PS. And I have a fabulous newsletter ‘A Smidgen Of Gossip’. This is what a subscriber says about it. “Carol. Just had some time to read it and found that it is, as with everything you do, rather wonderful. A great read. W” You can subscribe to it by clicking this link. It’s FREE! This is not a lifetime commitment. You can Unsubscribe at any time. Don’t miss out. Click this link now!
Kangaroo Threesome. Still Boxing.