Life Behind The Scenes With The Ironing Diva "center">
The Fitz Like A Glove™ Ironing Board Cover And Other Goodies is the hook I hang my business hat on. This accidental, rural business, is a dream come true. One of the highlights of my life. This is my journey through the roller coaster world of business. And the choices I make in how to run my dream of a lifetime.
~Carol Jones, Ironing Diva❤
Business Is A Tough Gig. The Power Of The Buyer.
Back in the days of the ‘Snakeoil Salesman’, the power was in the hands of the salesman. He had knowledge about his products that wasn’t available to his buyer.
Think about the bad old days of buying a car.
The knowledge available to the buyer was limited.
A buyer’s sources of information was the price of cars advertised in the newspapers. And the knowledge gained by going from car lot. To car lot. Looking at cars. And talking to a salesman.
Knowledge of the Blue Book value of a car. New. Or old. Was limited to the car dealer. Or people in the car industry.
The ploys of these sharks was the same from lot. To lot.